Customer Acquisition Cost (CAC) Calculator

Customer Acquisition Cost (CAC) is a critical business metric that shows how much your company spends, on average, to acquire a new customer. Knowing your CAC helps you optimize marketing budgets, improve sales strategies, and maximize ROI. A lower CAC means more efficient customer acquisition and healthier profit margins. Use this calculator to quickly determine your CAC by entering your total marketing and sales expenses and the number of new customers acquired during that period.